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So I am creating a free version of my iPhone game. I want to have a button inside the free version that takes people to the paid version in the app store. If I use a standard link

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=300136119&mt=8

the iphone opens safari first, and then the app store. I have used other apps that open the app store directly, so I know it is possible.

Any ideas? What is the URL Scheme for the app store?

I am creating a free version of my iPhone game. I want to have a button inside the free version that takes people to the paid version in the app store. If I use a standard link

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=300136119&mt=8

the iPhone opens Safari first, and then the app store. I have used other apps that open the app store directly, so I know it is possible.

Any ideas? What is the URL Scheme for the app store?